Adrian Hon: Turning the Whole World into Disneyland

westorriesscreen2

Adrian Hon’s company, Six to Start, won Best in Show at this week’s SXSW Web Awards for their project, Telling Stories. In an interview with Marshall Kirkpatrick, Hon talks up the nascent potential of ubicomp storytelling:

“Soon people will realize that there is no ‘mobile internet’ – there is only the Internet,” he says. “And stories are everywhere.” Hon says web content today is like the early days of TV, when all anyone could think to do was broadcast actors from the theater in the new medium. But new types of media enable fundamentally new types of content and experiences.

For example, we’re just beginning to learn how to leverage the web’s social connections, Hon says. He points to the first iteration of “urban games” as something rudimentary that won’t last: groups of people organizing online to meet in person dressed, let’s say, as Pac-man characters, running through city streets and posting videos of their adventures on YouTube. “Those games ask people to get up and do something they don’t really want to do,” Hon says.

Instead, he believes that the future of interactive story telling will be pervasive – it will be available throughout your typical day. Walking to work, even while at work.

“I have no idea what we can produce in this medium,” he said, “but I think it’s going to be like turning the whole world into Disney Land.” (readwriteweb)

Echoes of Spook Country

H/T Scott Fisher

Leave a Reply

Your email address will not be published. Required fields are marked *