16 June 2014: Tunisian transmedia campaign

16 Juin 2014 is a participatory transmedia event that took place in February of 2011. The project engaged the Tunisian public via a variety of platforms and interactions in playfully imagining the country’s post-revolution future. 16 Juin 2014 was spearheaded by ad agency Memac Ogilvy Label:

Memac Ogilvy Label decided to show everyone how bright Tunisia’s future could be if everyone all started building it now. The agency convinced six brands and five major Tunisian media outlets (one radio, one television, two newspapers and one online magazine) to participate in the June 16th 2014 campaign. During a whole day, the media acted as if it were June 16th 2014 and presented Tunisia as a prosperous, modern and democratic country. To further engage people, the agency launched a hashtag on Twitter [#16juin2014] and 16juin2014.com, a website with all the content and where people could share their own vision of the future. (The Inspiration Room)

The Lion Man of the Hohlenstein Stadel is 32,000 years old

Everything that has happened since the time of Augustus Caesar takes up only 6.25% of the time that has passed since the Lion man of the Hohlenstein Stadel was made.

A lion headed figure, first called the lion man (German: Löwenmensch, literally “lion person”), then the lion lady (German: Löwenfrau), is an ivory sculpture that is the oldest known zoomorphic (animal-shaped) sculpture in the world and one of the oldest known sculptures in general. The sculpture has also been interpreted as anthropomorphic, giving human characteristics to an animal, although it may have represented an unfactual presence deity. The figurine was determined to be about 32,000 years old by carbon dating material from the same layer in which the sculpture was found. It is associated with the archaeological Aurignacian culture. (wikipedia)


# Apr 30, 2011

“The Design Document provided a brief summary of every beat before providing a more detailed description, including a summary of what the players should accomplish in the beat, websites to be introduced or updated, social media updates (both Isabel and Keith had Facebook and Twitter accounts), Cisco technology being used, which assets were being employed (audio and/or video, pictures, and website copy), detailed puzzle descriptions and solves, and a flowchart to show how the pieces fit together. The sheer number of assets involved led to the creation of another document: an Asset List spreadsheet, also broken down by beat, including website URLs, media (photos, video, audio) to be included on each site for that beat and files uncovered or passwords revealed as part of puzzle solves. It also listed the responsible party for each asset and update’s creation and implementation. This level of detail made website scrubbing and puzzle playtesting relatively simple.”

A Behind-the-Scenes Look at the Making of Cisco’s ARG The Hunt | Magazine | Wired.com

# Mar 6, 2011

“Physics disgusts me a little bit now, but I used to enjoy doing physics. Why did I enjoy it? I used to play with it. I used to do whatever I felt like doing – it didn’t have to do with whether it was important for the development of nuclear physics, but whether it was interesting and amusing for me to play with. When I was in high school, I’d see water running out of a faucet growing narrower, and wonder if I could figure out what determines that curve. I found it was rather easy to do. I didn’t have to do it; it wasn’t important for the future of science; somebody else had already done it. That didn’t make any difference. I’d invent things and play with things for my own entertainment.”

Feynman’s Nobel Ambition