“These three layers, then, work together. There would be noth- ing without the content. But there would be too much to be useful were there only the content. So, in addition to content, content about content—tags, and recommendations—combined with tools to measure the influence of content. The whole becomes an ecosystem of reputation. Those trying to interact with culture now recognize this space as critical to delivering or understanding a message.”

- Full text of “Remix: Making Art and Commerce Thrive in the Hybrid Economy”