“When all likes lead to Facebook, and liking requires a Facebook account, and Facebook gets to hoard…”

“When all likes lead to Facebook, and liking requires a Facebook account, and Facebook gets to hoard all of the metadata and likes around the interactions between people and content, it depletes the ecosystem of potential and chaos — those attributes which make the technology industry so interesting and competitive. It’s one thing for semantic and identity layers to emerge on the web, but it’s something else entirely for … all of the interactions on those layers to be piped through a single provider (and not just because that provider becomes a single point of failure).”

FactoryCity » Understanding the Open Graph Protocol

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