In the Games of Nonchalance, participants experience a vast transmedia interactive narrative woven into the fabric of the Bay Area, following threads of story and mystery through city streets and a wide array of on- and offline media artifacts. I caught up with Jeff Hull shortly after his appearance at IndieCade.
Trap doors and hatches all around: Jeff Hull on infusing variability and play into the workaday world
Nonchalance’s practice stands at the intersection of three core concepts: Narrative, Consciousness, and Space (both public and private). Founded in Oakland in 1999 by director Jeff Hull, the organization’s primary goal is to infuse more variability and play into the civic realm.