Commentary by Chris Boulton:

At first glance, this all struck me as just another ugly throw-back to the “human zoos” of World’s Fairs past. But could “Whopper Virgins” also be doing some good? For instance, what do you think of the “I’d like to buy a world a Coke” globalization ethos that swirls around this text? Like Nanook in its time, might this crass quasi-anthropological navel-gazing through the other also serve to help spark an affective response of identification with an utterly unfamiliar native culture? In other words, could there be some cross-cultural empathy tucked inside that greasy hamburger wrapper of commercialism? (in media res)