About
Jeff Watson is an artist, designer, and Assistant Professor of Interactive Media and Games at the University of Southern California School of Cinematic Arts.
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Tag Archives: mediacommons
Gamification: Don’t say it, don’t do it, just stop
This post originally appeared on MediaCommons, as part of a series on gamification. I think it’s time we had a frank talk about what gamification is, and why we should stop doing it — or at least, why we should … Continue reading
Posted in Blog
Tagged achievements, bad ideas, badges, education, gamification, mediacommons
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Whopper Virgins
Burger King is really on a roll these days with oddball left-field marketing initiatives like the recently-cancelled Facebook “Friend Sacrifice” app, which enabled users to earn a free Whopper by de-friending ten of their friends on the popular social networking … Continue reading
Posted in Blog
Tagged burger king, chris boulton, colonialism, food, kathleen fitzpatrick, marketing, mediacommons, whopper
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