Jeff Hull on The Games of Nonchalance: a guerrilla street war against banality and routine

In the Games of Nonchalance, participants experience a vast transmedia interactive narrative woven into the fabric of the Bay Area, following threads of story and mystery through city streets and a wide array of on- and offline media artifacts. I caught up with Jeff Hull shortly after his appearance at IndieCade.
Transmedia: New Platforms – The Games of Nonchalance

[This post originally appeared at In Media Res as a part of the Transmedia: New Platforms theme week.]
This video…
ARGFest Panel: City Gaming & Public Art
ARGFest 2010 is just around the corner, and I’m lucky enough to attending as a panelist. I’ll be taking part in a discussion with Anne Dennington, Carl DiSalvo, and Sara Thacher titled, “TransGenre: City Gaming & Public Art.”
Trap doors and hatches all around: Jeff Hull on infusing variability and play into the workaday world

Nonchalance’s practice stands at the intersection of three core concepts: Narrative, Consciousness, and Space (both public and private). Founded in Oakland in 1999 by director Jeff Hull, the organization’s primary goal is to infuse more variability and play into the civic realm.