I will be speaking at the Berkeley Center for New Media on February 2nd, 2012, at 5PM in the BCNM Commons (340 Moffitt). Here’s the description of the talk:

In this talk, Jeff Watson will present Reality Ends Here (2011), a pervasive alternate reality game designed to effect immediate change in the community of learners at the USC School of Cinematic Arts (SCA). Over the course of the project’s 120 day run, collectible cards, rumors, secret websites, and a mysterious black flag drew more than 150 students into an intense underground social game involving collaboration, strategy, and artistic experimentation. By connecting students to one another in unpredictable and serendipitous ways, and by providing a framework for meaningful play and performance, the game transformed a collection of heavily siloed academic divisions into a productively chaotic and interdisciplinary community of practice. Drawing on the research and methodology underlying the design, implementation, and assessment of Reality Ends Here, Watson will argue for the transformative potential of pervasive game interventions across a range of domains, from education and public policy, to activism, innovation, and beyond (Berkeley Center for New Media).

Featuring Mathieu Castelli, Nathalie Pozzi, Greg Trefry, Chris Weed, and me. Moderated by Colleen Macklin.

Doug MacCash of the New Orleans Times-Picayune caught this footage of me talking about Reality Ends Here when he and several other brilliant Engine 29 Annenberg Fellows paid a visit to the Game Office. Also included in this video: über-player Will Cherry, newly-minted player Celine Lam and footage from the excellent music video Deal, Space Bound.

The winning entry from the experience will be used as a special challenge for players of the real game at USC. We will post their work as soon as it is available and share it on the #diydays hashtag. Congratulations to the winners, and thanks to all those who played!

All of this cloak and dagger stuff was part of an innovative game — an Alternate Reality Game of sorts — which is being conducted amongst the entering Cinema School undergraduates this year. If my own experiences are any indication, the game is proving to be enormously successful at getting students involved, excited about entering the Cinema School, more aware of its resources, more connected to its faculty, more engaged with its research, more connected across different divisions. It is also getting them involved in collaborative and production like activities than most entering students who have had to wait for a bit before they would be allowed to take production classes. I’ve seen lots of discussion over the past few years about the potentials of using ARGS for pedagogical purposes. But, this is the first time I’ve seen such a large scale experiment in integrating ARG activities across an entire school to orient entering students to a program and to serve a range of instructional goals. The passion the game is motivating in USC students is palpable. And I can tell you that many of the faculty, who have gotten pulled into the game through one play mechanic or another, are feeling a real pride in their school for its willingness to embrace this kind of experimentation and innovation. (henryjenkins.org)

Read the full interview.

More info on the game here.

Special thanks to the IndieCade organizers for asking us to appear at this year’s festival, and to all the players from the “real” game who showed up and helped make Deals with the general public.