About
Jeff Watson is an artist, designer, and Assistant Professor of Interactive Media and Games at the University of Southern California School of Cinematic Arts.
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Monthly Archives: January 2009
Whopper Virgins
Burger King is really on a roll these days with oddball left-field marketing initiatives like the recently-cancelled Facebook “Friend Sacrifice” app, which enabled users to earn a free Whopper by de-friending ten of their friends on the popular social networking … Continue reading
Posted in Blog
Tagged burger king, chris boulton, colonialism, food, kathleen fitzpatrick, marketing, mediacommons, whopper
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IMAP Manifesto
This manifesto describes my intentions, aims and perspectives vis-a-vis my role as a theorist-practitioner both within and beyond the academy. Continue reading
Posted in Blog
Tagged anne balsamo, cntv-601, featured, imap, manifestos, usc
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Transmedia Storytelling and Alternate Reality Games
I prepared this presentation as a primer for non-specialist audiences on the subject of Alternate Reality Games. Includes brief survey of prior art, diagrams illustrating the nature of networked fictions, and references to key scholars/innovators. Continue reading
Posted in Presentations
Tagged arg, ctin-511, imap, storytelling, talks, transmedia
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Location-Based Ambient Storytelling
A proposal for a directed research project that seeks to identify and implement a range of context and location-based storytelling techniques. Continue reading
Posted in Blog
Tagged architecture, arg, ctin-590, imap, mobile, participation, proposals, sca, storytelling
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