“Thomas Maldonado … saw the design process as a system embodying both scientific-based and…”

“Thomas Maldonado … saw the design process as a system embodying both scientific-based and intuitive-based thinking. He considered that while design is indeed an art, the designer is not solely an artist. Aesthetic considerations were no longer the primary conceptual basis of design. The professional designer would be an “integrator” with responsibility for integrating a large number of specialties in addition to aesthetics, mostly the diverse requirements of materials, manufacturing and context of product use, as well as considerations of usability, identity and marketing.”

Wikipedia: Ulm School of Design

“Based on the discrepancies between Bill’s approach and that of other teachers, including the…”

“Based on the discrepancies between Bill’s approach and that of other teachers, including the systems principles of Tomas Maldonado, the school shifted its ideology to a more methodological and structured field of study, but one that also strongly embraced aesthetics as a primary factor. This resulted in an academic program with a common basic course and an introduction to consolidated theoretical disciplines. The new design teaching approach became known as the “Ulm Model” which significantly influenced worldwide design education, especially industrial design, as the HfG reputation spread and many HfG graduates established Ulm-influenced education programs around the globe.”

Wikipedia: Ulm School of Design