You are in charge of your destiny

“A Pepsi commercial on MTV promoting the 1998 MTV music video awards emphasized the fact that the video of the year award would be selected by the viewers through Internet and phone calls live during the show; the commercial dramatized “the power of choice” and reminded us that “you are in charge of your destiny,” equating the ability to vote for an MTV music video award with personal and social power. In such fashion, the interactive spectacle attempts to seduce viewers into playing its game and equates virtual participation with empowerment and destiny.”

Steve Best and Douglas Kellner, Debord, Cybersituations, and the Interactive Spectacle

Hard working children

“All the snapping and posting of photos, liking, commenting, linking, and clicking is happening without any compensation for this sweat. No wonder Zukerberg’s personal net worth is 34 billion. Youtube is saturated with videos of young people — many in their teens — testing out their skills at contributing to the world, offering tutorials in bow-tie tying, make-up tips, computer application reviews, movie reviews and many, many software tutorials focused on anything from Final Cut Pro to InDesign — high end and complicated applications, which they’ve clearly mastered. The beneficiaries of all of this generous labour are not only those whose lives are made slightly more easy, but, even more so, the companies who create the products that these kids are all helping us to use. The demand on Adobe from customers struggling to sort out Final Cut is much less because of the unpaid labour of young people.”

Darren O’Donnell, Hard Working Children