16 June 2014: Tunisian transmedia campaign

16 Juin 2014 is a participatory transmedia event that took place in February of 2011. The project engaged the Tunisian public via a variety of platforms and interactions in playfully imagining the country’s post-revolution future. 16 Juin 2014 was spearheaded by ad agency Memac Ogilvy Label:

Memac Ogilvy Label decided to show everyone how bright Tunisia’s future could be if everyone all started building it now. The agency convinced six brands and five major Tunisian media outlets (one radio, one television, two newspapers and one online magazine) to participate in the June 16th 2014 campaign. During a whole day, the media acted as if it were June 16th 2014 and presented Tunisia as a prosperous, modern and democratic country. To further engage people, the agency launched a hashtag on Twitter [#16juin2014] and 16juin2014.com, a website with all the content and where people could share their own vision of the future. (The Inspiration Room)