“audience behaviour – in particular, the traditional theatre behaviour of sitting politely in rows and not speaking – is a learned behaviour and one that can be quickly unlearned. We already see signs of that. Put people in a traditional theatre auditorium, and – with the exception of a few mobile phones going off – people behave traditionally. But let them loose in other spaces, and they now increasingly expect to get the opportunity to play, genuinely interact, curate their own experience of the work and feel that their presence really does make a difference – that being there matters. And if it really does matter, it changes the contract between artists and audiences. That’s challenging, but also offers the potential for everyone to create, act and experiment together.”
– Wisdom of the crowd: interactive theatre is where it’s at | Lyn Gardner | Stage | guardian.co.uk