“I think the idea of a star developer having his or her name on the box is just subscribing to the same floundering cultural models that the Platform Holders and Publishers have necessarily bought into and staked their futures on. It’s about upholding and participating in the culture of brand, personality and celebrity that is the central driver of the author-centric broadcast culture we’re ultimately in the process of tearing down whether we realize it or not. In some ways, the very idea of the ‘name on the box’, or ‘getting top billing’ is emblematic of what I am calling broadcast culture. An Artist has something to say, He creates a work of Art with a Message, He puts His Name on it and we all consume it. That’s what a painting and a poem and a novel and a play and a film and an album are. But that’s not what a game is.”
– Click Nothing – The Dominant Cultural Form of the 21st Century