“This belief that the viewer suffers from an epistemological lack that will be corrected by the artist brings the orthopedic aesthetic into surprising proximity to the rhetoric of advertising, which promises viewers access to a more prestigious or enlightened social identity if they engage in the requisite act of consumption.” (88)
About
Jeff Watson is an artist, designer, and Assistant Professor of Interactive Media and Games at the University of Southern California School of Cinematic Arts.
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