“Thomas Maldonado … saw the design process as a system embodying both scientific-based and intuitive-based thinking. He considered that while design is indeed an art, the designer is not solely an artist. Aesthetic considerations were no longer the primary conceptual basis of design. The professional designer would be an “integrator” with responsibility for integrating a large number of specialties in addition to aesthetics, mostly the diverse requirements of materials, manufacturing and context of product use, as well as considerations of usability, identity and marketing.”
About
Jeff Watson is an artist, designer, and Assistant Professor of Interactive Media and Games at the University of Southern California School of Cinematic Arts.
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